Waibee Makes Its SiGMA World Debut in Rome, Bringing Enterprise AI to the iGaming Industry

Waibee has wrapped up its first SiGMA World exhibition, held from 3–5 November 2026 at Fiera Roma, introducing its enterprise AI platform to the international iGaming community.

Over three days, the team met with iGaming operators, industry professionals and businesses looking for practical ways to introduce AI automation into their daily operations. From repetitive reporting and lead generation to engineering workflows and data security, the conversations highlighted where companies see the greatest opportunities for AI and what challenges they still face.

Waibee at SiGMA Rome 2026: Three Days of AI, Automation and Industry Connections

For Waibee, participating in SiGMA World Rome 2026 was an opportunity to introduce the platform to the iGaming industry, demonstrate its capabilities and hear directly from businesses about the challenges they face.

Across the three days, Waibee recorded:

• 302 new connections

• 88 business conversations

• 157 hands-on product sessions

• 217 Prompt Exchange Raffle participants

Beyond the numbers, the most valuable part of the exhibition was understanding how different teams are already using AI and what is still holding them back.

For some, the challenge is managing multiple AI subscriptions and tools. For others, it's protecting sensitive company data, controlling AI spending or finding practical applications that go beyond basic chatbots.

These are the challenges Waibee is designed to address.

AI Automation for iGaming: What Businesses Want to Automate

One of the recurring themes at SiGMA Rome was the interest in automating everyday business processes.

As part of its Prompt Exchange Raffle, Waibee invited visitors to share their best AI prompts or answer a simple question: What is one thing you wish AI could take off your plate?

The responses covered a wide range of tasks, including:

• Email management and repetitive communication
• Reporting and data analysis
• Lead generation and sales-related tasks
• Jira tickets and engineering workflows
• Administrative work and repetitive internal processes

And yes, someone even wanted AI to do the dishes.

While the last request might be outside the scope of an enterprise AI platform, the others reflect a familiar business challenge: teams spend significant time on repetitive tasks that could potentially be simplified or automated.

For iGaming operators and other businesses working in fast-moving environments, AI automation offers opportunities to reduce manual work and give employees more time to focus on decisions, customers and growth.

Bringing AI Models, Security and Cost Management into One Platform

During SiGMA World, visitors had the opportunity to explore Waibee through live product demonstrations and discuss how the platform could fit into their existing workflows.

Waibee brings multiple AI models and tools into a single enterprise environment, allowing companies to introduce AI across business and engineering teams without relying on disconnected solutions.

The platform focuses on several key areas:

• AI for business and engineering teams — Waibee provides access to AI capabilities that support everyday business tasks, technical workflows and software development through Waibee Chat and Waibee Code.

• AI governance and access management — companies can manage which AI models and tools are available to different teams, helping them establish a more structured approach to enterprise AI adoption.

• Data security and protection — Waibee incorporates data protection controls to help organizations manage the risks associated with sharing sensitive information through AI tools.

• AI cost management and visibility — with centralized oversight of AI usage and spending, businesses can better understand how AI resources are being used and manage their costs.

Rather than adding another standalone AI tool, Waibee is designed to help organizations bring their AI activities together in one place.

F#CK MANUAL WORK: More Than a Message on a T-Shirt

Waibee's message at SiGMA Rome was difficult to miss: F#CK MANUAL WORK.

It appeared across the stand, on merchandise and throughout the team's conversations with visitors.

The idea behind it is straightforward. AI should help people spend less time on repetitive work, whether that's preparing reports, managing information or handling routine processes.

The team's Prompt Exchange Raffle brought that idea to life by asking visitors to think about the tasks they would most like to automate.

With 217 stand visitors taking part in the raffle over the three days, the activity offered another perspective on how people working in iGaming and related industries think about AI in their everyday jobs.

What's Next for Waibee in iGaming?

SiGMA World Rome 2026 marked an important first step for Waibee in the iGaming industry.

The exhibition gave the team an opportunity to demonstrate the platform, connect with potential partners and customers, and gather feedback on the challenges businesses want AI to solve.

The conversations also reinforced an important point: adopting AI is not simply about giving employees access to more models or tools. Companies need to consider how AI fits into their operations, how data is protected and how usage and costs are managed.

Following its first SiGMA World exhibition, Waibee will continue developing its enterprise AI platform and exploring opportunities to support AI adoption and business process automation across the iGaming industry.

Want to see how Waibee could work for your team? Get in touch →